Red and white Firestone sign. According to websites this logo style dates to the late 1950's.
The recently closed the Viroqua Dairy was located in downtown Viroqua, WI. We were a frequent visitor until they closed, as it was only 15 minutes from our cabin. We still talk about their freshly made ice cream and their old-fashioned dairy bar. Sundaes and shakes, oh my.
Old peanut butter jar with raised elephant logo.